Trademarks are a way for a person or company to associate their products or services and deferentiate them from other's products or services. They can be in the form of a logo, slogan, picture, color, name or other similar marking of distinguishment. Registered trademarks are useful to people or companies wishing to bring more attention directly towards their product. Unregistered trademarks, symbolized by "TM", are still a way to identify a product with a specific person or company and are protected by the user of the trademark. Trademarking a service falls in a different category, symbolized by "SM", and can be used by service oriented companies to identify themselves.
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